The algorithms that transformed the financial industry leave behind generic solutions to focus on new goals, with a focus on human interaction and specialization for the coming year
Algorithms no longer seek only to be more efficient with the specific demands of each market, but also to be closer to their users (Illustrative image Infobae).
New Year’s Eve sometimes makes us nostalgic for everything we leave behind, but when we talk about technological advances, the story is different. Artificial Intelligence (AI) seems to have made its New Year’s resolutions and one of them is to “be even more effective and personalized”.
It is not surprising that AI will be the protagonist of the trends for 2025: according to the Grand View Research report, it is estimated that the global market size of this tool will grow by 36.6% each year from 2023 to 2030. An unstoppable force.
So, what does AI expect to accomplish in this coming year? The main thing is that the changes she has in mind will make her unrecognizable. While in January some start the gym or diet to change their appearance, the algorithms seem to be becoming more specific and hypervertical. Generic solutions using AI had their moment of splendor, but they are reaching their limit in terms of the ability to drive innovations, especially in sectors such as finance, where security and trust are a priority. That is why we can expect more customized models that better fit the particular needs of different markets and industries.
Another common resolution is to have new experiences, the typical “out with the old and into the new.” Continuing with financial and insurance operations as an axis, in the sector we observe a limitation and dissatisfaction in the use of chatbots. Users demand more than a simple interaction, they are looking for a personalized and empathetic experience, wanting to feel heard and valued by institutions. That’s why at N5 we see a huge opportunity for models that mimic human interaction, such as the Fin Skys Singular, which offers hyper-realistic, integrated experiences capable of conveying empathy and adapting in real-time. The user will be able to see and talk to a “human” recreated by AI.
Although next year is just around the corner, I believe that artificial intelligence trends go a little beyond 2025: the evolution we notice in this technology is defining a future – not so distant – in which banking and finance executives can be leaders in the use and development of these algorithms. Step by step, becoming familiar with supervising, training, and commanding these tools is a solid foundation for them to become AI commanders in the future.
For artificial intelligence, a hyper-verticalist year is coming. We are dealing with algorithms that not only seek to be more efficient with the specific demands of each market, but also closer to their users. I am sure that his stellar role in this coming year will not cease to amaze us.
