The customer relationship management (CRM) software market has been experiencing sustained growth in recent years, and this trend is expected to continue in the near future. In fact, global CRM software market revenue is projected to exceed $40 billion by 2023, according to Bruckenstein & Veres (2021). This increase in CRM adoption is not surprising, since users have recognized the importance of improving the customer experience as a fundamental part of their digital transformation efforts, as Flexera (2020) points out.
For business leaders looking to make effective customer relationship management decisions, it’s crucial to stay current on the latest industry trends and statistics. With this in mind, we’ve compiled a list of relevant CRM software statistics that can help you make informed decisions in 2022 and beyond.
Among the most outstanding statistics is the fact that the main features that professionals look for when hiring a CRM are ease of use, schedule management and the ability to capture data.
Other relevant statistics include the fact that the ROI benefits experienced by companies using CRM systems are improved customer relationships by 74%, increased sales by 65%, productivity improvements by 50 % and reduction of labor costs by 40%.
In short, CRM software statistics suggest that its adoption is increasingly vital to business success in the digital age. By staying abreast of the latest industry trends and statistics, business leaders can make informed decisions that enhance the customer experience and drive sustainable growth.
