With a focus on innovation, cybersecurity, and artificial intelligence, the financial sector is heavily investing in technology to prepare for the digital future.
The 2024 edition of the Febraban Banking Technology Survey, conducted in partnership with Deloitte, reveals the key trends shaping the technological landscape of the financial sector. With an increasing focus on innovation and adapting to new digital demands, banks continue to position themselves at the forefront of technological transformations, driven by both shifts in consumer behavior and robust technological advancements.
In this article, we will explore the main insights revealed by this survey and understand how we can prepare for the future of a constantly evolving sector. Check it out:
Innovation and Investment: Financial Sector Priorities
The survey highlights that, over the last eight years, investments in banking technology have surged by an impressive 104%, reaching R$ 47.4 billion in 2024. This growth reflects the commitment of financial institutions to continuous transformation, with a focus on cybersecurity, data exploitation, and enhancing customer experience.
One of the main drivers of this transformation is the migration to the cloud, a trend gaining momentum with the use of agile practices and methodologies like DevOps. With 79% of banks planning to increase their investments in cloud solutions, the sector aims to optimize efficiency, promote internal collaboration, and ensure greater agility in launching new products and services.
Artificial Intelligence and Platformization: The Future of Banking
Artificial intelligence, particularly in its generative form, is one of the key highlights of the survey, with 54% of banks already adopting this technology. The applications are varied, from process automation to creating personalized customer experiences. AI promises to be a crucial competitive differentiator, although it raises discussions about ethics, human-machine collaboration, and the future of work.
Platformization is also emerging as a strategy for the sector, with banks expanding their offerings beyond traditional financial services. This approach aims to diversify revenue streams and increase customer satisfaction in an increasingly competitive market.
Digital Transactions and Consumer Behavior
The second volume of the survey explores the evolution of banking transactions and consumer behavior. Over the past five years, the volume of banking transactions has more than doubled, with a strong emphasis on operations conducted via digital channels, such as mobile banking and Pix, which have become the primary facilitators of financial transactions in Brazil. This scenario reinforces the need for banks to continue investing in digital solutions that meet the expectations of an increasingly demanding and connected public.
The Future of the Banking Industry
As the banking sector moves forward on its digital transformation journey, it’s clear that innovation and technology play central roles. The growth in IT professionals — up by 22%, totaling 45,300 employees — also reflects the need for skilled talent to support this revolution. With nearly R$ 3 billion allocated to solutions that improve infrastructure and the work environment, banks are preparing for a future where technology and customer experience are even more intertwined.
The 2024 Febraban survey makes it clear that the future of the financial sector is in the hands of technology, and those who can navigate this constantly evolving landscape will be the leaders of the next digital era. At N5, we are experts in this market and anticipate trends to ensure that our clients are always ahead. Our exclusive AI and banking software solutions have been developed specifically to meet the needs of the financial industry. Speak with one of our specialists today and find out how you can prepare for the future. https://n5now.com/schedule-demo/
