The different behaviors of the older and younger generations shape all economic sectors continuously, including the banking industry. In general, retail banking revenue can be divided by generation and differs between emerging and developed markets. In the emerging countries, almost half of the retail banking income is generated by people under 35 years of age; in developed countries, almost half come from people aged 50 and over.
This difference has major implications for banking channel and product innovation, as customers have different financial needs and behaviors in these two types of markets.
