Discover key insights on tech innovation, digital transformation, and the social impact of cloud computing in the financial sector.
During the largest innovation congress in Latin America, held in Miami, N5, together with Fintech Americas, hosted an exclusive podcast to explore ideas, trends, and people shaping the global financial future.
In this episode, Julián Colombo sat down with Sofía Guidotti, leader of Amazon Web Services (AWS) for Argentina, Uruguay, and Paraguay. A conversation about innovation, purpose-driven digital transformation, and the social impact of technology.
With a background that blends economics, technology, and a passion for people, Sofía shared her perspective on how AWS enables real change in both the financial industry and society.
Watch the full interview now:
Episode themes and insights:
1. From traditional economics to transformative technology
Sofía started her career in the financial world but found her true calling in using technology as a tool for social change. For her, technology is a means to empower people — not an end.
2. AWS as an enabler of innovation
AWS doesn’t offer pre-packaged solutions but rather technology “building blocks” that allow for tailored solutions across industries. Their work with banks, insurers, and fintechs is accelerating financial transformation throughout the region.
3. Clients + Partners = Growth Ecosystem
AWS sees its partners — like N5 — as long-term strategic allies. Beyond technical support, the focus is on helping partners grow, unlock new business opportunities, and achieve the highest standards of quality and security.
4. Business-first, not tech-first mindset
According to Sofía, the true driver of digital transformation is not technology itself, but business goals.
What business KPI (Key Performance Indicator) are we aiming to transform? That’s the starting point for designing the tech strategy.
Migrating to the cloud is just the first step: the goal is to enable new revenue streams, new customers, and new markets.
5. Social and educational impact
Beyond business, Sofía leads initiatives to improve tech education in Argentina, Uruguay, and Paraguay. She is actively involved in talks, mentoring, and women-in-tech inclusion programs.
6. Purpose-driven agenda, not rigid planning
Though she admits she’s not methodical with her schedule, Sofía always prioritizes human relationships: with her team, clients, and partners. For her, business success is rooted in authentic personal connections.
