In a context where companies are incorporating this technology, leaders must ask themselves about the perspective their team members bring.
Artificial intelligence (AI) is profoundly transforming the way companies and industries operate, and Latin America has shown significant progress in adopting this technology. This context also sparks debates about the impact of automation on careers and the human role in an increasingly technological era.
In a recent article published by iProUp, our CEO, Julian Colombo, shared his vision on how AI can be a strategic ally in creating new job opportunities and redefining processes in the financial sector, offering valuable insights into this transformation. Check out the full article!
The Latin American Artificial Intelligence Index (ILIA) positions Argentina in fourth place in terms of the adoption of Artificial Intelligence (AI), according to data from the Economic Commission for Latin America and the Caribbean (ECLAC).
This is the result of companies accepting that with this tool they could optimize their operational processes, automate repetitive tasks and also personalize the offer of services for their customers, among other actions.
In recent times, there has been a lot of debate about the impact of artificial intelligence on organizations and industries.
While some highlight its enormous transformative potential, others express concerns about the future of human jobs. However, few see this moment as an opportunity to boost the development of new skills and careers.
Although it is inevitable that some roles will be automated or redefined, this will also lead to new roles that will require unique skills, such as critical thinking, creativity, and empathy.
These are intrinsically human capabilities, impossible for machines to replicate, and will be the basis of the competitive differential of companies.
A few years ago, there were no careers in areas such as programming or professions such as digital influencer. Evolution always challenges human beings to reinvent themselves.
In this new technological era, we will see the same phenomenon, where the value that employees bring to the results of Artificial Intelligence will be what will define the success or failure of a company against its competition.
In the area of customer service, how do we differentiate ourselves?
The latest Sprout Social Index indicates that 23% of consumers expect to receive a response to queries made to brands on social networks within one to two hours.
When we transfer this expectation to the financial sector, the challenge is even greater. Human attention is expensive and limited, and even with the use of chatbots, dissatisfaction persists, as these models often fail to meet consumers’ real expectations.
The solution lies in a new AI paradigm that prioritizes personalization, fluidity, and a true sense of human connection.
In the medium term, a scenario is envisioned in which meetings and phone calls will be conducted by virtual assistants indistinguishable from humans in voice and appearance.
In N5, this is already a reality. Singular, one of our proprietary AIs, was developed specifically to empower financial institutions to provide more satisfying and simultaneous customer service experiences to all their users.
In this line, executives, who were previously dedicated exclusively to these interactions, will become “AI commanders”. That is, they will be responsible for monitoring them, training them and, when necessary, intervening in interactions that require a more refined human touch.
AI is a tool that, like the Internet, came to revolutionize jobs and also the way we perform our tasks.
In this era, the opportunity for employees is precisely in their ability to embrace this technology, reinvent themselves, and add it to their toolbox, to demonstrate to companies that this skill is a relevant differential that will help them stand out in their sector.
*By Julián Colombo, CEO of N5 Now
