Event brought together business leaders and experts to discuss innovation, AI, and the future of the financial industry in Latin America
December 12, São Paulo hosted the 8th International Brazil–Argentina Leaders Seminar, one of the main forums for dialogue among executives, business leaders, and institutional representatives from both countries. The meeting focused on the challenges and opportunities of technological transformation, with special emphasis on the role of artificial intelligence in the economy and the financial industry.
In a context marked by rapid change, the event reinforced the importance of regional cooperation, knowledge exchange, and the development of joint strategies to increase Latin America’s competitiveness in an increasingly digital global environment.
Digital transformation, AI, and new productive models
Throughout the panels, leaders from the financial, technology, industrial, and agribusiness sectors converged on a central point: digital transformation is no longer a future agenda—it has become an immediate strategic priority.
Topics discussed included:
- the impact of artificial intelligence on productivity and decision-making;
- the need for regulatory models that keep pace with innovation without holding it back;
- and the role of technology as a catalyst for efficiency, inclusion, and sustainability.
Many participants highlighted that Brazil and Argentina share similar structural challenges—and that this very historical complexity can become a competitive advantage when combined with innovation and long-term vision.
The financial industry facing a structural shift
In discussions about the financial sector, there was consensus that AI is driving a structural, not merely operational, change. Executives emphasized that banks, fintechs, and financial institutions must rethink processes, technological architecture, and—above all—mindsets in order to extract real value from artificial intelligence.
It was also stressed that the responsible use of AI—with a focus on security, governance, and ethics—will be decisive in strengthening customer trust and ensuring the long-term sustainability of the sector.
N5’s perspective: AI as a historic shift
Within this context, the participation of Julián Colombo, CEO of N5, stood out in a conversation with Cecilia Luchía-Puig, in which artificial intelligence was addressed from a broad and thought-provoking perspective.
For Colombo, AI represents the most relevant invention in the history of humanity, due to its potential to transform not only the productive matrix but also the very intellectual balance that organizes society.
“Artificial intelligence does not only change the productive matrix. It can change the very biological order of humanity.”
This reflection goes beyond traditional technological discourse and highlights the responsibility involved in creating systems that may become more intelligent than humans—a topic that directly affects the financial industry, where automated decisions have real impacts on people, companies, and economies.
Latin America: resilience as a strategic asset
Another key point of the conversation was the role of Latin America as a hub for innovation in complex environments. According to Colombo, professionals and companies in the region have been shaped by contexts of economic, political, and social instability—developing a unique capacity for adaptation and creativity.
As technology reduces geographical and scale barriers, these skills become even more valuable. The region gains real conditions to export solutions, knowledge, and innovation, including to more mature markets.
Innovation requires a long-term vision
In closing, Colombo also highlighted the importance of balancing innovation with solid foundations, referencing the Lindy effect—a concept that suggests ideas and tools that endure over time tend to persist.
For the financial industry, this means innovating with artificial intelligence while keeping essential principles in focus, such as trust, stability, ethics, and customer centricity.
N5 as a driver of the debate on the future of finance
N5’s presence at the 8th Brazil–Argentina Leaders Seminar reinforces the company’s position as a key player in the debate on technological transformation and artificial intelligence in the financial industry.
More than simply following trends, N5 believes in the importance of questioning, contextualizing, and deepening discussions about the impact of technology—contributing to a financial ecosystem that is more efficient, human, and sustainable.
