{"id":15260,"date":"2025-09-26T14:45:07","date_gmt":"2025-09-26T17:45:07","guid":{"rendered":"https:\/\/blog.n5now.com\/la-ia-en-banca-y-seguros-en-america-latina-innovacion-inversion-y-el-rol-de-n5\/"},"modified":"2025-09-26T16:46:12","modified_gmt":"2025-09-26T19:46:12","slug":"la-ia-en-banca-y-seguros-en-america-latina-innovacion-inversion-y-el-rol-de-n5","status":"publish","type":"post","link":"https:\/\/blog.n5now.com\/pt-br\/la-ia-en-banca-y-seguros-en-america-latina-innovacion-inversion-y-el-rol-de-n5\/","title":{"rendered":"A IA em bancos e seguros na Am\u00e9rica Latina: inova\u00e7\u00e3o, investimento e o papel da N5"},"content":{"rendered":"\n<p><strong>A intelig\u00eancia artificial (IA) est\u00e1 se consolidando como uma ferramenta estrat\u00e9gica para os bancos e seguradoras na Am\u00e9rica Latina.<\/strong><br>A regi\u00e3o vive um auge de ado\u00e7\u00e3o, investimento e desenvolvimento de solu\u00e7\u00f5es que est\u00e3o transformando a maneira como as institui\u00e7\u00f5es financeiras e insurtechs geram efici\u00eancia, reduzem custos e melhoram a experi\u00eancia do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A banca diante da transforma\u00e7\u00e3o digital<\/strong><\/h2>\n\n\n\n<p>Um estudo da Infocorp indica que 8 em cada 10 l\u00edderes banc\u00e1rios na regi\u00e3o consideram a IA e o machine learning como fundamentais para a efici\u00eancia e a personaliza\u00e7\u00e3o. No entanto, apenas 35% das institui\u00e7\u00f5es a implementaram de forma efetiva.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"623\" src=\"https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/portada-blog-3.jpg\" alt=\"\" class=\"wp-image-15276\" style=\"width:584px;height:auto\" srcset=\"https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/portada-blog-3.jpg 986w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/portada-blog-3-300x190.jpg 300w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/portada-blog-3-768x485.jpg 768w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/portada-blog-3-665x420.jpg 665w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/portada-blog-3-150x95.jpg 150w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/portada-blog-3-696x440.jpg 696w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/figure>\n\n\n\n<p><strong>Seguros e insurtech: acelerando a mudan\u00e7a<\/strong><\/p>\n\n\n\n<p>O ecossistema de insurtech na Am\u00e9rica Latina mostra uma expans\u00e3o not\u00e1vel:<\/p>\n\n\n\n<ul>\n<li>Existem mais de 500 startups ativas, com um crescimento org\u00e2nico de 11%.<\/li>\n\n\n\n<li>O investimento alcan\u00e7ou US$ 121 milh\u00f5es no primeiro semestre de 2025, um aumento de 370% em rela\u00e7\u00e3o a 2024.<\/li>\n\n\n\n<li>Al\u00e9m disso, o mercado segurador cresceu 17,1% em 2023, atingindo US$ 203,354 bilh\u00f5es em pr\u00eamios.<\/li>\n<\/ul>\n\n\n\n<p>No entanto, a lacuna de prote\u00e7\u00e3o ainda persiste.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"623\" src=\"https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/image-248.png\" alt=\"\" class=\"wp-image-15279\" style=\"width:595px;height:auto\" srcset=\"https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/image-248.png 986w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/image-248-300x190.png 300w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/image-248-768x485.png 768w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/image-248-665x420.png 665w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/image-248-150x95.png 150w, https:\/\/785-cms-cdn.azureedge.net\/n5cmsblob\/2025\/09\/image-248-696x440.png 696w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/figure>\n\n\n\n<p><strong>A proposta de valor da N5<\/strong><\/p>\n\n\n\n<p>A N5 se posiciona como uma refer\u00eancia na implementa\u00e7\u00e3o de solu\u00e7\u00f5es de IA personalizadas para bancos e seguradoras. Seu enfoque est\u00e1 centrado em:<\/p>\n\n\n\n<ul>\n<li>Assistentes virtuais inteligentes como <strong>Aifred<\/strong>, especializado em documenta\u00e7\u00e3o financeira, e <strong>Pep<\/strong>, um coach digital para executivos.<\/li>\n\n\n\n<li>Modelos preditivos de risco e fraude baseados em IA generativa.<\/li>\n\n\n\n<li>Automa\u00e7\u00e3o de processos-chave: per\u00edcia, avalia\u00e7\u00e3o de pr\u00eamios e atendimento ao cliente.<\/li>\n\n\n\n<li>Consultoria estrat\u00e9gica para moderniza\u00e7\u00e3o tecnol\u00f3gica e roadmaps de IA.<\/li>\n<\/ul>\n\n\n\n<p>Com uma equipe de especialistas e experi\u00eancia regional, a N5 ajuda a reduzir a dist\u00e2ncia entre percep\u00e7\u00e3o e ado\u00e7\u00e3o real da IA no setor financeiro.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/webforms.pipedrive.com\/f\/31kN6eO9dxd73DIBBYvgufsMrEttfrRqe8YQMfcp6TwdEbQ0ZZI1mxcUfHyVrQEg3\">Quero saber mais!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A intelig\u00eancia artificial impulsiona os bancos e os seguros na Am\u00e9rica Latina com mais investimento, inova\u00e7\u00e3o e insurtechs em crescimento. Descubra como a N5 lidera a transforma\u00e7\u00e3o com solu\u00e7\u00f5es de IA personalizadas.<\/p>\n","protected":false},"author":36,"featured_media":15257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[236,235],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/posts\/15260"}],"collection":[{"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/comments?post=15260"}],"version-history":[{"count":6,"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/posts\/15260\/revisions"}],"predecessor-version":[{"id":15297,"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/posts\/15260\/revisions\/15297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/media\/15257"}],"wp:attachment":[{"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/media?parent=15260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/categories?post=15260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.n5now.com\/pt-br\/wp-json\/wp\/v2\/tags?post=15260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}