{"id":16342,"date":"2026-04-15T16:51:45","date_gmt":"2026-04-15T19:51:45","guid":{"rendered":"https:\/\/blog.n5now.com\/innovar-sin-perder-el-foco-por-que-la-tecnologia-no-es-el-modelo-de-negocio\/"},"modified":"2026-04-15T17:00:14","modified_gmt":"2026-04-15T20:00:14","slug":"innovar-sin-perder-el-foco-por-que-la-tecnologia-no-es-el-modelo-de-negocio","status":"publish","type":"post","link":"https:\/\/blog.n5now.com\/en\/innovar-sin-perder-el-foco-por-que-la-tecnologia-no-es-el-modelo-de-negocio\/","title":{"rendered":"Innovating without losing focus: Why technology is not the business model"},"content":{"rendered":"\n<p>In this session of the <em>Fintalks<\/em> series, Juli\u00e1n Colombo speaks with Gonzalo Cambiazo, a banking leader with over 20 years of experience, who became the first major user of N5\u2019s platform at Creditcorp Bank 8 years ago.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Por qu\u00e9 la tecnolog\u00eda no es el negocio y c\u00f3mo innovar sin perder el foco\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/PpWQBdhRG9s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Technology as a means, not an end:<\/strong><br>One of the most important lessons is to avoid putting technology ahead of business objectives. Cambiazo emphasizes that a common mistake is believing that \u201ctechnology is the business model.\u201d The right approach is to first focus on processes and culture, and then implement technology that supports that vision [06:08].<\/p>\n\n\n\n<p><strong>Staying focused on the fundamentals:<\/strong><br>Given the rapid pace of Artificial Intelligence, there is a risk of losing focus by trying to embrace too many new developments at once. The recommendation is not to rush: it\u2019s important to ride the technological wave, but without losing sight of the fundamental principles that create value in the financial industry [04:48].<\/p>\n\n\n\n<p><strong>The importance of a \u201cStrategic Partner\u201d:<\/strong><br>Technology today is a commodity. The real value lies in having partners who understand the client\u2019s \u201cpain points,\u201d their pace, and their level of maturity. A close, mutually beneficial (win-win) relationship is what ensures that an implementation succeeds [02:39].<\/p>\n\n\n\n<p><strong>Radical efficiency in customer view:<\/strong><br>As an example of the real impact of transformation, Cambiazo recalls how they went from taking 12 minutes to obtain a complete customer view using legacy systems, to just 10 seconds with N5\u2019s platform\u2014by unifying information from more than 17 core systems [09:44].<\/p>\n\n\n\n<p>True digital transformation does not happen simply by purchasing software, but through cultural change and the execution capabilities of people who understand that success is built together. Gonzalo Cambiazo was recognized with the Excellence in Execution award for embodying this philosophy [08:04].<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gonzalo Cambiazo and Juli\u00e1n Colombo explore how to innovate in banking without losing focus, the value of strategic partners, and how to go from 12 minutes to just 10 seconds in customer service.<\/p>\n","protected":false},"author":2,"featured_media":16339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[217,220],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/posts\/16342"}],"collection":[{"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/comments?post=16342"}],"version-history":[{"count":2,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/posts\/16342\/revisions"}],"predecessor-version":[{"id":16350,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/posts\/16342\/revisions\/16350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/media\/16339"}],"wp:attachment":[{"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/media?parent=16342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/categories?post=16342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/tags?post=16342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}