{"id":10162,"date":"2023-11-16T09:23:13","date_gmt":"2023-11-16T12:23:13","guid":{"rendered":"https:\/\/blog.n5now.com\/10142\/"},"modified":"2023-11-16T12:16:59","modified_gmt":"2023-11-16T15:16:59","slug":"10142","status":"publish","type":"post","link":"https:\/\/blog.n5now.com\/en\/10142\/","title":{"rendered":"Unlock the ultimate Sales Hack: Supercharge your conversion with this quick follow-up guide\u00a0"},"content":{"rendered":"\n

In the dynamic B2B sales world, you can’t underestimate the importance of a well-thought-out follow-up strategy. In this practical guide, we’ve gathered some insights, spilling the beans on the art and science behind effective follow-up practices. While it might seem like a walk in the park, rest assured it’s a powerful tool that can seriously boost your sales conversion rates. <\/p>\n\n\n\n

What is Follow up?<\/strong> <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A follow-up<\/strong> is the subsequent communication or set of actions that occur after an initial interaction, which can include activities like a sales call, email, meeting, or event. These follow-up actions are designed to nurture relationships, provide solutions to inquiries, or advance the progression of a business process. <\/p>\n\n\n\n

Why do you need to follow up?<\/strong> <\/p>\n\n\n\n

First, we have to remember, your persona is probably busy people, <\/strong>as probably as you, who ignore a lot of emails, LinkedIn messages and calls. So, you must follow up to try to Capture the Attention <\/strong>of your prospects. They\u2019re – probably – not ignoring you because they don\u2019t want what you have to offer, but they are in a hurry and with a lot of problems to solve, so you need to capture the prospect\u2019s attention in the middle of a lot of noise. <\/p>\n\n\n\n

Second, as I said above that will increase your conversion! If you try to reach out to your prospect more times, you increase the probability of a return. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

That graphic shows a study made in Brazil, by the company Meetime.  <\/p>\n\n\n\n

If you try only one time per prospect, the conversion rate to scheduling a meeting was 19%, but if you use a cadance, and try different ways, that conversion increased to 93% in 8 follow-up attempts. <\/p>\n\n\n\n

Follow up\u2019s Tips to increase your conversion<\/strong> <\/p>\n\n\n\n

Try different channels<\/strong>: Use a variety of follow-up methods. Try email, call, LinkedIn, SMS\/WhatsApp, that will increase the chance of return. <\/p>\n\n\n\n

Space it out: <\/strong>Don\u2019t bother your prospect, so space out the communication. For New Leads (1 day a 1 week) and for Old Leads (1 week a 1 month) <\/p>\n\n\n\n

Always define the next steps: <\/strong>Always be specific about the next step, for example, you should suggest the specific day and hour and what subject. <\/p>\n\n\n\n

Keep it brief:<\/strong> Time is precious, everyone is in a hurry, so be objective in messages, calls and meetings. <\/p>\n\n\n\n

Provide value with each follow-up: <\/strong>Remember tt\u2019s not about you or even about your product. It\u2019s about them.  <\/p>\n\n\n\n

    \n
  • Begin by asking the prospect how they are and how business is going and <\/li>\n\n\n\n
  • Keep notes about the prospect\u2019s pain points and the problems they are trying to solve  <\/li>\n\n\n\n
  • Include a link to a relevant article, blog post, or video in your follow-up email  <\/li>\n\n\n\n
  • Notify them of a special offer or limited time discount <\/li>\n<\/ul>\n\n\n\n

    Subject lines matter: <\/strong>No just to emails, but the start of your messages and calls, you must capture the attention quickly. <\/p>\n\n\n\n

      \n
    • Keep it short, to-the-point, and conversational in tone.  <\/li>\n\n\n\n
    • Create a sense of urgency. This might include referencing a specific time (e.g., \u201cmeeting on Wednesday at 10 am?\u201d), or a limited-time offer (\u201cWe\u2019d love to offer you 20% off this week only!\u201d)  <\/li>\n\n\n\n
    • Ask a direct question. A question like \u201ccan you help me out?\u201d or \u201cwhat do you think about\u2026\u201d can entice the recipient to open the email and respond.  <\/li>\n\n\n\n
    • Make it clear the email contains valuable content. A subject line like, \u201csaw this video and thought of you\u201d or \u201cthought this article might be useful to you\u201d demonstrates value.  <\/li>\n\n\n\n
    • Remember that your first hurdle is to get them to open your email, so take the time to craft an irresistible subject line. <\/li>\n<\/ul>\n\n\n\n

      Know when to stop.<\/strong>  <\/p>\n\n\n\n

        \n
      • If you reach out completely cold and have never interacted with the potential client, follow up a maximum of 5\u201310 times. You really don\u2019t have the relationship that gives you permission to do much more than that. Try with different channels and send a \u201clast chance\u201d message.  <\/li>\n\n\n\n
      • If you already had some kind of interaction and that interaction was not a clear, definite NO, then follow up as long as it takes to get a response. Some experts said that you should never stop till you get a response and others you should try 5\u201310 times, sometimes the silence is an answer. <\/li>\n<\/ul>\n\n\n\n

        You are offering a solutions<\/strong>  <\/p>\n\n\n\n

        Sometimes we are afraid of bothering the customer, and we need to remember that we are here to offer something that will help him! DON\u2019T BE AFRAID OF FOLLOW-UP\u2019S<\/strong> <\/p>\n\n\n\n

        Contact Speed<\/strong> 
        It is the most important driver for our conversion rate in inbound sales.  <\/p>\n\n\n\n

        Making a call attempt within a minute of receiving a lead increases conversion rate by 391%. <\/p>\n\n\n\n

        The same when a prospect open a email or click on a link, it\u2019s the best time to send a new follow-up attempt like a call or message. <\/p>\n\n\n\n

        Editorial: Jessica Aires Saravia<\/p>\n","protected":false},"excerpt":{"rendered":"

        A short guide to do better Sales Follow up to increase your conversion <\/p>\n","protected":false},"author":2,"featured_media":10159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[218,217],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/posts\/10162"}],"collection":[{"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/comments?post=10162"}],"version-history":[{"count":4,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/posts\/10162\/revisions"}],"predecessor-version":[{"id":10194,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/posts\/10162\/revisions\/10194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/media\/10159"}],"wp:attachment":[{"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/media?parent=10162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/categories?post=10162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.n5now.com\/en\/wp-json\/wp\/v2\/tags?post=10162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}